The Best of Brochure Design 4

The Best of Brochure Design 4 Imprint information

The second page of The Best of Brochure Design 4 - Brochure Designs with the original and CD designed by Wren Design is as follows:

• ISBN 978-15-6496-376-5
  
• Orijinal Name, The Best of Brochure Design 4
• Design, Wren Design
• Printing, 1998, Hong Kong
• Size, 21,5 x 28,0 cm
• Page number, 192 pages
• Language, English
• Publisher, Rockport Pub.
• Cd, Yes
• Status, 10/10 (new)

About "The Best of Brochure Design 4"

Brochures. They are often the first thing a graphic-designer-in-training learns how to design. They are also often what is made when learning the ropes of a new layout software program. It would be a rare case to find a graphic designer with no brochure design in his or her portfolio. But brochures are more than wust training tools, and graphic designers are much more than wust brochure-makers.

Brochures are currently the most effective way to present information in an accessible, and attractive, format. The definition of a brochure is so loose that designers have almost unlimited design options. From triple-fold sheets to boxes to books, brochures can be on any topic, they may try to advertise, sell, or merely inform. The range of possibilities may account for the tremendous number of different brochures created every year.

There are so many factors to consider when creating a brochure. There is the subject matter, the client's personality, the amount of images and text supplied, and, of course, the budget. Whether it is going to be mailed or set on a shelf plays an important role. Mailed brochures must meet standard packaging restrictions. Brochures on a shelf must stand out against the competitors. Brochures given out by vendors an companies come in every size and shape.

The most important goal of all brochures, though, is to get the attention of the viewer. It must be clear and attractive to the intended audience. A clear message does not necersarily make a memorable brochure. It is the expert eye of the designers that creates a beautiful brochure. Think of the brochures that you or your friend kept from an event you went to, or a place you wanted to go. You may not have identified exactly what design aspect made it unique, but these brochures definitely captured the essence of the evet or the company. The ability to embody the spirit of the client in a mere paper brochure is what makes it memorable, and is proof of a good design.

The brochures included in this book show exemplary creativity and good design. The diversity and potential of the included works shows much of the breadth and range of brochures being created today. What are not shown are the new, interactive brochures. More and more often on the World Wide Web you can find these brochures. This new format will increase the potential for innovation, but will never replace traditional brochures. The graphic design world is changing, but those first experiments with design will not stop happening for a long, long time.. ... (Introduction)

Back Cover

The art of creative and effective brochure design continues to be of major importance in the graphic design industry. It is a challenge to include all the necessary information in a clear, appealing, and small package. From simple paper to fancy vellum, the variety of materials, sizes, and styles of brochures included in "The Best of Brochure Design 4" show a great deal of innovation on the part of these designers. The included designs encompass a variety of styles and a variety of purposes, including service, product, and promotional brochures. Detailed captions provide information about the designers involved, software used, and paper and printing choices, besides the inspirations and limitations of the designers. This volume provides hundreds of creative ideas for designers, marketers, and corporate executives looking for the ideal way to get their message across.

Contents

• Product Brochures
• Service Brochures
• Promotional Brochures
• Self-Promotional Brochures